Kent’s buyer pool is almost entirely made up of weekenders and second-home purchasers from the New York metro area and Fairfield County, estimates put that figure at around 95% of the market. These are typically professionals in their 40s and 50s, often with primary homes in Fairfield County towns like Greenwich, Westport, or Darien, or in Manhattan and Westchester. They’re drawn to Kent for the lifestyle, Kent Falls, the Housatonic River, the boarding school community, the galleries and bookstores on Main Street, and the general sense that they’ve found somewhere genuinely beautiful without going too far from the city. Understanding this buyer means marketing to them directly, not just posting a listing and hoping for the best.